In response to feedback from advisers, Tenet Group has launched a new service that helps member firms to promote their business via social media in a compliant way, recognising this as an increasingly important touchpoint with clients.
From 1st February, Tenet members have access to over 80 compliance approved social media posts and adverts across different product themes, and to coincide with the timing of key events and the start or end of a month. This content has been designed for Facebook, Twitter and LinkedIn and is ready for members to download and use.
Tenet has supported members to use social media since 2015 via a compliance-approved framework, which removed the need for pre-approval on non-promotional content after an initial monitoring period. The launch of the new range of marketing support however allows advisers to post financial promotions in a way that meets the FCA’s requirements to be fair, clear and not misleading.
Simon Broadley, adviser propositions director at Tenet comments:
"Knowing what you can and can’t post on social media can be a bit of a minefield. Our new range of material carries all the relevant risk warnings, where applicable, and provides a safe framework for our advisers to work within."
Nick D'Silva, director of Fidenti Mortgages & Protection Ltd, a TenetLime member firm, comments:
"People interact with social media multiple times each day and being able to post promotional content is a great way of showcasing our firm and services to clients. Being able to react instantly to things like a Bank of England base rate announcement for example helps to build our relationship with clients as a trusted friend that they can turn to for advice."